USD · One-time payment · Personalised to your business
Your goal. Your offer. Your audience. Your plan.
Less time figuring it all out
Your numbers, priorities and messaging together.
Fewer expensive guesses
See what needs checking before you spend more.
A clear place to start
Know which jobs need your attention first.
Exactly what you get
Open your Blueprint. See your next steps.
Each part answers a practical question about your launch, and helps you decide what to do about it.
01
A clear look at your launch plan
A review of your offer, audience, goal, budget and timing. See where things line up and where your plan needs more work.
What this does for you
Spot the gaps before you spend weeks building around them. You can make changes while they’re easier and cheaper to make.
02
The numbers behind your sales goal
See how many customers you need at your price, and what that means for the leads, registrations or sales calls your launch may need.
What this does for you
Save yourself the calculations. Understand what reaching your goal would actually take, so you can plan around it.
03
Your route from first interest to sale
A map of the steps someone takes to buy from you, with estimated numbers for the launch route you choose.
What this does for you
Know what needs to be in place and where to watch your results. If something isn’t working, you have a clearer place to look.
04
Your most important jobs, in order
Clear priorities based on your launch, so you know what to tackle first and what needs to happen before the next step.
What this does for you
Spend less time wondering what to work on. Put your energy into the jobs that move the plan forward.
05
A check on your budget, timing and capacity
See how your available money, audience, preparation time and ability to sell and deliver fit with your goal.
What this does for you
See where the plan could put you under pressure. Decide what to test or change before committing more money or taking on more than you can deliver.
06
Researched, tested messaging for your niche
Messaging angles backed by research and testing in your niche, with headlines, example copy and calls to action to adapt to your offer.
What this does for you
Start from a stronger position. Spend less time and money trying out messages from scratch, and more time finding what works best for your offer.
A stronger starting point for your marketing
Know what to say. And why it’s worth testing.
Your messaging starts with angles that have been researched and tested for your niche. You get a useful starting point for the words you’ll put in front of potential buyers.
Messaging angles: different ways to explain why your offer matters to your buyers.
Headline ideas: a starting point for getting their attention.
Example copy: wording to adapt to your offer and your voice.
Calls to action: clear ways to tell people what to do next.
You’ll still test your own offer and copy. You’re starting with a reasoned direction, so there’s less guesswork at the beginning.
Put your resources where they’re needed
Be clear about where your time, money and energy go.
Your time
Work on the next job in your plan. Spend less of your week piecing together advice, redoing calculations or deciding where to start.
Your money
See what needs checking before you spend on ads, extra tools or outside help. Give the people you hire a clearer brief.
Your energy
Keep your attention on a defined set of priorities. Have a plan to come back to when everything starts to feel urgent.
Feel more prepared before you put more on the line.
See what your launch depends on, which assumptions need testing and where you might need more time or support. That gives you a clearer basis for deciding what to do next.
A plan can’t guarantee sales. It can help you see the risks and requirements before you commit more resources.
From your business to your next steps
Here’s how it works.
Tell us about your launch
Share your offer, audience, goal and the resources you have available.
Get your personalised Blueprint
Your launch numbers, priorities and messaging direction brought together in one document.
Start with your first priority
Use it to organise your work and brief anyone helping you with the launch.
Your Launch Blueprint
Get your plan. Know your next move.
Your launch review, sales numbers, customer journey, priorities, resource checks and niche messaging, all built around your business.