For Coaches Getting Ready To Launch (Or Launch Again)
New AI Tool Based On Over Ten Years Of Launches Can Tell If Your Launch Is Going To Fly Or Flop, And Exactly What You Need To Make It A Success - Before You Spend A Dollar On It
And it shows you which funnel fits your capacity, what to build, and what to do the moment a number comes in off-plan so you can be certain of your launch before you run it.
Before You Spend Time And Money Building Out Your Launch...
Wouldn’t it be great to know that what you’ve got is going to fly rather than flop? Over the last 10 years we’ve run launches for some of the biggest names in the coaching space, spending over $30m on Meta ads and generating anywhere from 5–13x ROAS per launch.
Now, using the data from launches big and small, we’ve developed the AI tool that you can plug your numbers and niche into and get full clarity on what you can expect, and what you need to hit your revenue goals. All the information - none of the doubt.
This is the tool that I wanted for years, built from the data that used to take us days to calculate manually for our agency clients. It’s the same battle-tested method that built multi-million-dollar coaching businesses, grew email lists and IG followings to 7 figures, and gave peace and certainty to coaches in their launches.
And the best part? It works just as well if you’re spending $1,000 or $100,000 on ads. It works if your IG Following is 250K+ or sitting under 10k. It works if you have an email list of 50k or just 100 people.
Once you have Your Launch Blueprint you won't need to spend hours, days or weeks guessing what you need for a successful launch, you won't need to spend money on building more and more assets, and most of all, you won't need to hold back your goal for fear of not knowing what hitting it truly requires.
It fully removes the need to spend time and energy researching launch plans, and software.
It fully removes the need to spend money on expensive contractors to build decks or edit videos that don't serve you.
It fully removes the uncertainty around what funnel to use, figuring out how much you'll spend or calculating how many leads you'll need.
And, ultimately, it fully removes one thing you need so you don't waste your time, money and energy building something out that isn't going to work; it removes the guesswork and uncertainty giving you a clear path to making your launch work - it takes you from your numbers to a clear funnel plan, clear ad spend number and clear outcome.
You just input the numbers you know and Your Launch Blueprint does the rest. It does not access your ad accounts and it does not guarantee a specific business outcome. But it does let you plan your next launch with your eyes open, instead of not knowing what your revenue will look like until after the cart closes and the ads bill is paid.
See How to Make Your Launch A Success in Less Than
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This Is How To Go From Wondering
If A Launch Is Going To Work...
To Making Each One A Win
Dear Future Launch Blueprint Owner,
From: The laptop of Isobel Burns
Re: knowing for certain exactly what your launch needs to hit your revenue goal (and why the traditional launch plan is keeping you from winning).
Dear Coach,
Would it surprise you to know that you can use predictive data to know if your launch is going to fly or flop before you spend a single minute or dollar planning or building it out?
Would it surprise you to learn that there’s a little known formula that goes beyond just leads, conversions, and sales that tells you what you need to spend, when to spend it and where you’ll get the most return?
Would it surprise you to learn that there’s a relationship between the offer you have and the funnel that will get you the most sales?
Skeptical?
You should be.
You can’t believe everything you read on the internet. :-)
So let me show you.
I run Digital Marketing Engine, a done-for-you marketing agency. Over the past 10 years we’ve been behind over 150 of the most successful launches in the coaching industry.
We’ve taken launches to multiple 7 figures and hit 5x, 8x, 10x and 13x ROAS on high-ticket coaching programs, retreats and high-profile events. We’ve worked through new product launches, scaled existing ones, done live-online, live-in-person, low-ticket, evergreen - you name it.
And We did it using a completely counterintuitive process that I’m about to share with you:
This is the exact same method my agency developed and still uses today to confidently predict whether a launch is going to fly or flop, as well as what to change to increase the certainty of a successful launch. It will show you how to save time and money building out your own successful launch, and how to have confidence that your ad spend can generate real profit.
This came about because of one launch that didn’t hit the home run it should have. On the surface we’d done everything right. The team was strong, the offer had worked in this same format before, and the coach was on fire. But something missed, and we didn’t catch it in time to knock the revenue out of the park. (We still brought in over a 5.5x ROAS and exceeded $600k in revenue, so no crying into your coffee just yet...).
I had built my reputation on getting these numbers right. And for the first time, I couldn’t tell a client why one of them hadn’t landed.
I hated that feeling.
So I did what anyone in that spot does. I went looking for the answer.
I Spent Weeks In The Data From That One Launch - Then Went Back Through Every Launch Before It
Across clients. Across niches. Inside the coaching world and outside it.
That’s where the pattern showed up.
You can know, stage by stage, exactly what a launch needs before you spend a dollar or an hour on it. And if a number comes in under or over, you can know exactly what to do about it, in the moment, to get back the certainty of your outcome.
That became Your Launch Blueprint.
This Is What Jackie Said After Using Your Launch Blueprint For A Client
Here’s The Cycle This Breaks
If you’ve launched before, you’ll recognise it. I call it
The Launch Numbers Cycle of Doom.
✔️ You run the same launch as last time with no updates or, worse, copy the one that’s trending hardest right now.
✔️ You set a revenue goal based on someone else’s recent Instagram win with no true insight into how, or even if, they did it.
✔️ You set up the ads and spend, spend, spend — praying the leads will convert.
✔️ You spend hours crafting the perfect webinar deck, emails and social posts.
✔️ You launch, send emails, show up on social media, host the webinar, take calls and add more content.
When sales aren’t where they need to be, you push harder and harder.
Long after the numbers predicted the outcome, you’re desperately trying to change it. But all the work that got you there was done before you had certainty around what you actually needed to reach the revenue goal comfortably and peacefully.
The fix isn’t to launch harder. It’s to do the maths first and the building second so you can have that certainty before you spend a dollar.
Your Launch Blueprint Frees You From The Guesswork And Lets You Spend Your Time Where It Counts
Would you rather know your required ad spend before you commit to it, or find out you’re short two weeks before cart open?
Would you rather know which funnel fits your capacity, or build last time’s funnel and hope it still fits?
Would you rather know what to do the moment a number comes in under target, or find out only after the cart closes?
Knowing first means you can plan for the spend, skip the wasted build, and still fix a stage while the launch is live.
And you don’t have to be a numbers person to get there.
You just answer a handful of questions about your goal and your business. Your Launch Blueprint does the rest.
That Was The Start Of Your Launch Blueprint
I had no idea, at first, whether the pattern would hold up outside the launches I'd already run.
So I tested it. Launch after launch, against results I already knew. Late nights in spreadsheets, re-checking assumptions, rebuilding the model over and over when it didn't hold true against a new set of data.
There were times I wanted to shelve the whole idea. Hurl the laptop out of the window...
But I didn't. I stuck with it until it gave the answers you needed, truthfully, every time. Only then did we let it out to test it in the real world, with coaches doing real launches, and spending real money.
And every launch since, for my agency and for the coaches now using the tool directly, has been planned on it. They know the numbers before they spend a dollar or an hour.
The part that surprised me most? Knowing the numbers up front doesn’t only protect the launch. It makes the whole thing calmer to run. Coaches tell us they can now catch a problem while there’s still time to make it right - not once the money has been spent.
There Are Two Types Of Coaches Planning A Launch Right Now
The Guessers pick a goal because it sounds good, then launch first and find out if the numbers work along the way. They build assets they never use, adjust the budget mid-launch under pressure, and find out a stage broke only after the cart closes.
The Copiers take someone else's funnel that worked once, without checking whether the numbers behind it match their own audience, price point, or capacity.
Both are guessing. They're just guessing in different directions.
The alternative is to work backward from your revenue goal to the blueprint that will support it moving from a number on your vision board, and into reality, before you build anything.
That's what Your Launch Blueprint does for you.
Here's What Else It Shows You In Minutes
How to turn your revenue goal into the exact number of leads you need
The real reason most launch budgets are guessed, not planned, and what to check instead
How copying last launch's funnel can work against a different revenue goal
A stage-by-stage breakdown of what your launch needs, so nothing surfaces mid-launch
The exact ad spend range your launch likely needs, based on your goal and your numbers
Which funnel fits your delivery capacity, not just the one that's trendy
The asset list you actually need for this launch, not everything "just in case"
What to do the moment your lead volume comes in under target
What to do the moment your show-up rate comes in under target
What to do the moment your sales call conversion comes in under target
How your launch numbers connect, so you can see what moves when one changes
The messaging angles worth testing for your specific offer and audience
How to tell whether a launch is slow to start or actually off track
How to size a launch to the time and delivery capacity you actually have
Whether your numbers point to a small validation round or a full launch
How to read your own past launch data so it tells you something useful
If knowing exactly what your launch needs before you spend on it is what you're after, this is built for that.
If My Agency's Clients Can Do This, So Can You
This method was built and proven inside my agency, on real client launches, before it became a tool anyone could use directly.
Jen G., after a launch we ran together on this exact numbers-first method: "You rocked this launch." It went on to be her highest-revenue launch yet.
Jennifer after a launch built on this model came in well under its projected cost per lead: "Very interesting, amazing results, team. We are significantly under our estimated CPL."
Jodie said “I love the clarity the launch blueprint has given me!... It’s given me the clarity and direction I need to actually move the needle and create a launch that's going to be EPIC!”
These are results from launches my agency ran directly. The self-serve tool gives you the same plan; how you execute it is still on you, and results vary. These are not typical and are not a promise of what your launch will do.
It took me years to find this pattern and months more to turn it into a working model. That work’s done.
Now you get the whole system.
Here's The Exact 3-Step System
1. Tell it your revenue goal and your own launch data - or let it use real benchmarks from your niche if you don't have your own yet. This is what turns a goal into a plan.
2. Get your full blueprint - the numbers at every stage, your recommended funnel, your asset list, your ad spend. This is what most coaches never see before they launch.
3. Know exactly what to do if a number comes in off target. This is what turns a launch you're hoping works into one you can manage.
All of it is delivered in your Launch Blueprint, in full detail.
And Before You Get It, Know There's No Catch
$37 is inexpensive for what this does. So you might be wondering: if it works this well for my agency, why sell it this cheap?
No hidden membership. No recurring charge you didn’t agree to.
I’m giving you the same model my agency uses at $37 for two reasons: it’s genuinely useful on its own, and some of you will want more hands-on help once you see what your numbers actually look like. That’s a separate, optional offer, not a condition of this one.
This Price Won't Stay Here
Building this took a decade of real launch data and months of testing against results I already knew. As more coaches use it, the price moves. Locking in $37 today gets you the same model sooner. A fair trade for both of us.
Here’s what the guarantee actually covers: if your blueprint doesn’t generate, email us and we’ll refund your $37 in full. Once your blueprint has been generated and delivered, the purchase is final, because at that point you’ve received what you paid for and I’ve paid the cost of creating it bespoke for you.
To your next launch,
Isobel Burns, Digital Marketing Engine
P.S. Your Launch Blueprint comes with a straightforward delivery guarantee: if it doesn't generate, we refund you in full. Get full confidence in your numbers before you spend another hour or another dollar planning out your next launch.
YOUR QUESTIONS, ANSWERED
A few things that you might be wondering
Who is this for?
Coaches planning a launch, in any niche, at any price point. It works just as well on a $47 low ticket as it does on a $3k evergreen or a $10k live. You get the picture.
What is Your Launch Blueprint?
An AI tool that turns your revenue goal into the launch plan behind it: the numbers, the funnel, the assets, the ad spend, and the messaging angles.
I want this - what exactly am I getting?
Instant access to the tool, and a full personalised launch blueprint generated from your answers.
How is this different from other launch advice?
Most launch advice starts with a revenue goal and works forward, hoping the numbers behind it work out. This works backward from your goal to the actual numbers first.
Do you offer more in-depth help?
Yes. After you get your blueprint, there are options for hands-on support if you want it. More on that after checkout.
YOUR LAUNCH BLUEPRINT
Get Your Launch Blueprint today for $37. Delivered in minutes. Saves you weeks.
Instant access. Fourteen questions, and your launch numbers clear in the next few minutes.
This page is for general informational purposes. Digital Marketing Engine Ltd. makes no representation that using this product will result in any particular outcome for your business. Nothing on this page constitutes financial, legal, tax, or professional advice, and you should consult your own qualified advisors before making business decisions. Testimonials reflect individual experiences and are not a guarantee of similar results for you. All sales are subject to the guarantee terms stated on this page.
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