After Leading Over 100 Coaching Launches That Made 6-7 Figures, Here's How To Know Whether Your Next Launch Will Hit Your Revenue Goals Before You Spend Time, Money and Energy On It.
Most coaches plan a launch based on what almost worked last time, or model someone else's process, funnel or strategy. And while both of these are technically 'fine', they're not anchored on what their audience needs now, or what kind of sequence best fits their offer, their capacity, their goals and their revenue plans.
Without the numbers being tailored to their goals at each stage, they're risking time, money and energy on a launch that is planned with nothing more than their favorite GPT and some napkin-math.
And that's why we created this tool, because once you have the full view of what your launch needs, and how to build it, you'll be able to move faster without wasting time or money. Here's how it all works…
Picture walking into your launch already knowing your revenue numbers. Answer a handful of questions and your Launch Blueprint shows you the leads, spend, funnel and assets your revenue goal needs, so you build with confidence instead of crossed fingers.
No membership. No recurring charge.
The coaches who walk in calm know their leads, spend and funnel before launch day. And here's how you see the numbers, spot the weak link and adjust in time, without waiting until the money is spent.
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If you're a coach in 2026, you know the market is cluttered, overwhelming, and hard to accurately predict.
…And you know that a launch costs time, money and energy. The only problem is do you plan from what almost worked last time, model someone else's launch, or lean on a GPT and some napkin-math?
What's your plan?
Are you going to plan from what almost worked last time, or are you going to plan from what your audience needs now?
Are you going to copy someone else's funnel, or are you going to build the sequence that fits your offer and your capacity?
Are you going to do napkin-math and hope, or are you going to see your leads, spend and funnel before you build?
Or are you going to answer a handful of questions and see your launch numbers in minutes?
How about instead of planning from what almost worked, we show you how to work backwards from your revenue goal, so you build only what your launch needs, without guessing at the rest?
Because, after working with coaches across live, evergreen and low ticket launches, I've noticed the one thing they all have in common is they know their numbers before they build… which means they know where to look the moment something slips.
Hi, my name is Isobel Burns and for the last 10 years I've been on the inside of launches that flew and launches that flopped, and the ones that flew? This is what I found when we dug deep into the numbers…
There's a hidden pattern that causes launches to run on effort instead of numbers, break in the same order, or surprise the people running them.
Here's how I found it
A little while back I ran a launch that should have been a home run, and it wasn't.
Nothing was broken. The team was strong. The offer had worked before. The coach was on fire.
It came in under where it should have been, and for the first time in my career I couldn't tell the client why.
That bothered me enough to go looking deeper than a standard de-brief. I went back through the data… first from that launch and then every launch before it, across clients, niches and price points.
And there it was. A clear pattern.
A set of numbers that tells you what it needs before you spend a dollar or an hour on it. And when a number comes in off plan, there's a specific thing to look at and move to bring it back on track.
Ten years and 150+ launches went into finding that pattern. I built the Launch Blueprint because you shouldn't need ten years to see what it can show you in ten minutes.
I've spent ten years planning and running launches for coaches, as founder of Digital Marketing Engine and as a fractional CMO inside established coaching brands.
My team and I have been inside 150+ of them. Weight loss, fitness, eczema, ADHD and menopause. Business training for women launching a new offer for the first time. Group programmes from $2k to $10k. Application funnels for $100k VIP work. Low ticket, evergreen and live.
Different audiences, different prices, different mechanics. Yet the same number sequence sits underneath every one, and when launches break, they break in the same order.
That's what your Blueprint is built on showing you. It's the earliest way I know to catch a problem - before it costs you anything more.
Here's what you should do instead if you want to know what your launch needs before you build it.
And that's what the Launch Blueprint is going to do for you…
First, it's going to work out what your revenue goal needs.
Second, it's going to give you the shortest asset list and the order to build it in.
Once you have your Blueprint, you'll go from crossed fingers to a plan you can test, and never wonder why a launch came in light again. Because every number your goal depends on is on paper before you spend.
This is backed by over $8M in ad spend and revenue in excess of $30M, across 150+ launches.
The 1st time we used this was on a live 1-day launch for a business coaching program,
It did over $600k on a $56k ad spend.
The 2nd time we used this was on an evergreen messaging program,
It did over $100k on less than $15k of spend in month 1.
The 3rd time we used this was on a 3-part challenge launch for a speaker program,
It beat all previous launches and brought in close to $1M on less ad spend than the previous $500k launch.
The 4th time we used this was on a low-ticket funnel,
It drove over 7,000 buyers to an ongoing group program in just 8 weeks.
Now, naturally I have to tell you that these are results from client launches, not a promise of what yours will do. But all of these launches had one thing in common: we used this tool’s methodology to plan them.
And now it's time for you to use it, without the typical fee of $5k/month an agency would charge to plan your launch.
Your Launch Blueprint is a planning model that's designed to show you what your revenue goal needs - the numbers, the spend, the assets, the messaging, the hooks, the audience… all without the guesswork or the napkin-math.
It includes your numbers, your weak link, your shortest asset list and your build order. And for only $37, you'll be able to see everything in minutes.
This is for coaches who are ready to stop guessing. So if you're serious about your next launch, here's exactly what you get…
What you get
From a purposeful handful of questions about your revenue goal and your business, Your Launch Blueprint hands you:
The board. Every number your revenue goal depends on, and what each one has to hit
The break point. The stage most likely to give way first. Being able to recognize it so you know what to watch and why - and most importantly what to do about it.
The concise asset list your plan needs. Usually far shorter than the one in your head. Imagine building six things properly instead of twenty-two on the fly - that’s what this will do for you.
What each asset has to do. Its job, and what it hands to the next one so you’re not left wondering what if or why.
Facts and estimates, separated. Which inputs come from your business and which are assumptions so you can see the benchmarks in your niche vs your position
The order to do it in. So your weeks go into the traffic and assets that move your revenue, not into the wrong things in the wrong sequence that burn your time
No data of your own? You can still use this.
Answer with what you know and leave out what you don’t. The model uses benchmarks matched to your niche, price point and launch type, and tells you which inputs are assumptions, so you know what's yours and what's a ballpark.
So if you're serious about your next launch, here's what I can guarantee you'll have in your hands...
I can guarantee that you will get every number your revenue goal depends on.
I can guarantee that you will get the shortest asset list your plan needs, and a clear plan of what each asset has to do.
I can guarantee that you will be able to see what’s fact in your business and what’s still a guess.
I can guarantee that you will have the order laid out to build on so your weeks go into what moves towards revenue.
And I can guarantee, if you're not happy for any reason whatsoever, you can ask for a full refund, no questions asked, and you can keep your Blueprint free of charge. If that's not more than fair, I don't know what is.
And I know you might have a few questions we didn't answer on this page, so we have a few answers for you.
Who is this for?
Coaches planning a launch, in any niche and at any price.
What if I don't have my own numbers?
You can still start. The model uses benchmarks matched to your niche, price point and launch type, and tells you which inputs are assumptions.
How long does it take?
A handful of questions. Most people finish in under ten minutes.
Is this a funnel template?
No. It works out what your revenue goal requires, then names only the assets that requirement needs. Two people rarely get the same list.
Is this the same as working with you?
No. The Blueprint is the modelling, run by you. The Implementation call is an optional one-to-one walk-through.
What if my Blueprint says the launch isn't ready yet?
That's useful information about the plan, not a verdict on you. It means the goal you entered doesn't have a route yet, and the Blueprint shows you the one that does.
Do I need to be launching soon?
No. It's useful before a launch and while you're still deciding what to launch.
Imagine knowing what your launch can carry before you build it, which stage to watch, and what to move if a number slips.
Something will come in off plan at some point. That's normal. The difference is whether you find out after the money is spent, or already know where to look.
You've done the hard part. Now give your revenue goal a plan that matches it.
Earnings disclosure: Your Launch Blueprint and the Implementation call are planning and support tools. Projections come from the information you enter and from benchmarks observed in other launches. They are not a promise, a guarantee or a forecast of what your launch will earn.
Seven-day refund: email us within seven days of purchase for a full refund. No refunds after seven days.
This page is for general informational purposes. Digital Marketing Engine Ltd. makes no representation that using this product will result in any particular outcome for your business. Nothing on this page constitutes financial, legal, tax, or professional advice, and you should consult your own qualified advisors before making business decisions. Testimonials reflect individual experiences and are not a guarantee of similar results for you. All sales are subject to the guarantee terms stated on this page.
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