◌

YOUR LAUNCH BLUEPRINT with Isobel Burns

YOUR BLUEPRINT

Your path to your launch goal

You've given me the pieces. Now let's turn them into a launch plan you can actually use.

We'll take this one step at a time — starting with what matters most.

WHERE WE'RE HEADING

Let's start with the goal.

Before we get into strategy, let's make sure we're clear on what this launch needs to achieve.

Your revenue goal —

Your offer — —

→

Sales needed — to reach the goal

WHAT I'M SEEING

Here's the part I wouldn't rush.

◆

The point of this Blueprint isn't to tell you your goal is too big. It's to show us what needs to be true before we ask the launch to deliver it.

WHAT THE NUMBERS ARE TELLING US

Now let's work backwards.

Rather than starting with traffic and hoping it turns into sales, we'll start with the sales you need and work backwards from there.

PLANNING VIEW

The middle case

IF THIS TRAFFIC WERE BOUGHT AT THE PLANNING CPL

—

This isn't a recommended budget. It's a planning number that helps us see why the earlier parts of the launch need proving first.

What we need	Good	Better	Best

WHAT I'D FOCUS ON FIRST

You don't need to do everything at once.

There are three things I'd get clear before adding more complexity to this launch. Work through them in this order.

THE MESSAGE I'D LEAD WITH

Let's give people a reason to care.

Based on what you've told me so far, this is the strongest place to start. We can sharpen it as you gather more customer evidence.

YOUR STEP-BY-STEP PLAN

Here's the order I'd tackle it.

Don't look at this as one enormous project. Finish the step you're on, then move to the next one.

Once those foundations are in place

A FEW THINGS TO KEEP AN EYE ON

Nothing alarming. Just things we want to stay ahead of.

◌

YOUR LAUNCH BLUEPRINT

Clarity first.
Then we build.

You don't need to solve the whole launch today. Start with the first step, get the evidence you need, and let each decision make the next one easier.

with Isobel Burns

Bringing your blueprint together...

We couldn't load your Blueprint.

Your path to your launch goal

Let's start with the goal.

Here's the part I wouldn't rush.

Now let's work backwards.

The middle case

You don't need to do everything at once.

Let's give people a reason to care.

Here's the order I'd tackle it.

Nothing alarming. Just things we want to stay ahead of.

Clarity first.
Then we build.

Bringing your blueprint together...

We couldn't load your Blueprint.

Let's start with the goal.

Here's the part I wouldn't rush.

Now let's work backwards.

The middle case

You don't need to do everything at once.

Let's give people a reason to care.

Here's the order I'd tackle it.

Nothing alarming. Just things we want to stay ahead of.

Clarity first.Then we build.

Clarity first.
Then we build.